Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and…
Originally published in 1939, this book contains the text of lectures delivered in 1938 to a conference of public school masters on a variety of topics concerning the changing role of education. The issues covered include the Christian movement in education, education and morality, and the role that broa…